When book author Emmet Robinson started writing, she didn’t bother much about how to get a book published. Emmet Robinson started writing, she didn’t bother much about how to publish a book. What he had in mind was why the book had to be written. 
He self-published ‘Coping With Competition: How To Tilt the Playing Field in your Favor’ with the intention of making her readers learn.
• Why most businesses fail.
• The three most popular causes of bankruptcy.
• Why most signage is a waste of paint.
• Why most marketing materials are a waste of ink.
• How to determine your competitive advantage.
• How to make the most of it.
• The inside secret of customer retention.
• How to make money by giving things away.
• How to simplify the selling process.
And many more…The book author has been an entrepreneur for over 40 years with a wide network of clientele including American Express Financial Advisors, American Red Cross, AT&T, Conrail, General Electric, Gulf Oil, DuPont, Mutual of New York Life, Otis Elevator, Sears, Sun Refining and Unisys.
Robinson’s writings have appeared in several professional publications nationwide and he is working on two more books he wants to get published.
Coping With Competition: How to Tilt the Playing Field in your Favor’ is published by Xlibris and is available at Amazon, Barnes and Noble and the Xlibris bookstore.
